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Hi! I'm Rachel, the Left Brain of Drio.

An under-rated way to get leads

Published 2 months ago • 1 min read

Hi Reader,

We just hosted our second annual International Women’s Day Soirée, and let me tell ya, it was a good one.

But let’s talk about the lightbulb moment I had when I looked through all the registrations.

Practically every person who registered had championed me, worked with me, or attended one of our other events—or vice versa. In some way, shape, or form, we go back.

This is a common theme with Drio’s clients too. We can trace nearly every lead back to someone who referred us because we’ve established and maintained a relationship with them.

That’s why I believe in honoring your ecosystem.

Focus on going deeper, not going viral.

Because a partner who roots for you is so much better than a follower who barely knows your name.

🧠 Drio tip: Next time you’re looking for more projects or even audience members, consider how you can support your network first.

  • What kind of introduction can you make?
  • Who can you pass an opportunity along to?
  • Can you send someone a friendly note or invite them to coffee?

Twice a year, look at where your leads have come from.

Once you see who sparked those connections, you’re encouraged to keep nurturing that relationship.

  • Make sure they’re updated on what your business is doing now and what services you’re promoting.
  • While you’re at it, why not ask how you can help them?

What goes around comes around.

On that note, hit reply and let me know how I can help you.

Hazel

The Right Brain

P.S. At the International Women's Day Soirée, we united to amplify the voices of women in technology & arts, recognizing that diversity fuels innovation in all industries. We wholeheartedly embrace diversity, for we believe it is our strength.

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Hi! I'm Rachel, the Left Brain of Drio.

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