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Hi! I'm Rachel, the Left Brain of Drio.

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Own the hiccup

Hi Reader, Everyone bought a ticket that was supposed to include a meal. It was prime dinner time. Stomachs were starting to rumble. And then… we found out that the food wasn’t coming. 🤦♀️ That’s what happened just before our International Women’s Day Soirée started. In the eleventh hour, we discovered there was a date mix-up with catering. Our own stomachs dropped—and then we kicked into high gear. Rachel and I scrambled to assemble refreshments. With some help from our board members, we...

19 days ago • 1 min read

Hi Reader, As we bid farewell to March, we reflect on a month filled with significant milestones and memorable experiences. Without a doubt, the highlight of the month was our celebration of the 2024 International Women's Day which was put on by us through our organization Monument Women's Creative Alliance. This event brought together our community in a powerful display of unity, empowerment, and advocacy for gender equality. From thought-provoking panel discussions to engaging activities at...

about 1 month ago • 1 min read

Hi Reader, Nothing makes me want to run off my frustrations more than feeling like I fell short. The other week, Hazel and I were talking about a project that had hit some unexpected bumps in the road. It was a tricky chat because I couldn’t stop wondering if I’d done something wrong. Had my Left-Brain, perfectionist ways failed me? There was this pit in my stomach that made it hard to think clearly about next steps. Hazel told me to sleep on it (she’s a wise one). And then I got the Dove...

about 1 month ago • 1 min read

Hi Reader, We just hosted our second annual International Women’s Day Soirée, and let me tell ya, it was a good one. But let’s talk about the lightbulb moment I had when I looked through all the registrations. Practically every person who registered had championed me, worked with me, or attended one of our other events—or vice versa. In some way, shape, or form, we go back. This is a common theme with Drio’s clients too. We can trace nearly every lead back to someone who referred us because...

about 1 month ago • 1 min read

Hi Reader, As a busy business owner, it can be tough to juggle everything on your plate. That's where we come in - we're here to support you and your business in any way we can. Join me Wednesday, February 28th from 2-3pm EST for a casual chat about anything related to your business. Don't miss this opportunity to get feedback, tackle challenges, or simply brainstorm new ideas. No need to schedule anything or reserve a spot - just click the button below to add the event to your calendar and...

2 months ago • 1 min read

Hi Reader, If you’re a minority-owned business, have you ever wondered: “How should I showcase my diversity in our marketing?” I believe you should always put a little “you” into your business’s online presence. Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity. 🌟 Of course, there isn’t a one-size-fits-all approach. Maybe your diversity naturally shows up in your marketing, and you rally around causes that support your community, but...

2 months ago • 1 min read

Hey Reader, I’ll keep this quick. Have you looked into grants that your business is eligible for? If not, I suggest adding it to your to-do list. Thanks to our business coach, in 2023, we learned that there are so many opportunities for small businesses, women-owned businesses, and minority-owned businesses to apply for grants. These programs provide resources that help you: Grow your business 🚀 Hire talented people 👷♀️ Purchase equipment 💻 All while connecting you with other businesses that...

3 months ago • 1 min read

Hi Reader, Well, it’s almost the end of January. How are your marketing resolutions going? Have you already been pulling your hair out over an empty content calendar? Or maybe you’re second-guessing the social media platform you decided to focus on. Maybe you’re wondering if you should actually refine your website instead… If these questions are swirling around in your mind once again, it’s a sure-fire sign that you need to set your foundation first. Because, while goals like “Post on...

3 months ago • 1 min read

Hi Reader, Last month, I went to Japan with my mom and sister. Our goal was to connect with our relatives and better understand the Japanese side of our story. You see, my mom is the epitome of a Peruvian woman, but she bears her parents’ Japanese last name, Sakata. People often ask why that is. It’s a tale of immigration, perseverance, and dedication to family. Long story short, my great-grandfather immigrated from Japan to Peru after a tsunami devastated his city and his business. He...

5 months ago • 1 min read

Hey Reader, They say “What you put out into the universe comes back to you.” While it doesn’t always work that way, there’s truth to it. On a smaller scale, I’ve felt it in my social media circle—particularly LinkedIn, which is the main platform I’m active on. Over the last few years, I’ve curated this digital community of like-minded people who fill my feed with education and inspiration. Sure, the algorithm can do mysterious things sometimes… But overall, I get excited to see the people in...

6 months ago • 1 min read
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