Hey NAME,

Where and how should you showcase your brand values on your website?

That question can quickly become overwhelming when you consider all the other things your website has to cover.

Should you talk about them on your Home page, About page, both, neither? Where exactly on the page? And how do you bring them up?

There’s no one right way to do it—really, you should talk about them in multiple places. It’s all about whittling down what works best for your business and your website’s goals.

To get you started, here are 10 possible spots to capture your values on your website:

Homepage

1. Hero Section: If one of your values is a core business descriptor, you could work it into the content at the very top of your homepage. For example, if you’re a charity raising money for disadvantaged communities, make that clear from the start!

2. About Us Section: Further down on your page, you could include a sneak peek into the positive change your brand is creating.

3. Why Choose Us Section: This section highlights reasons your audience should choose you, so why not include your initiatives? For example, if you’re a construction firm that uses a large percentage of recycled materials, tell them why this matters.

4. Careers Section: Attract aligned candidates by showcasing what your business stands for in job descriptions.

About Page

5. Brand Story: Try weaving your values and initiatives into your brand story. Show they play a role in how your organization came to be.

6. Our Values Section: A straightforward “values section” is an easy way for most businesses to capture what they care about. Provide clear descriptions of what standards and efforts you uphold.

7. Community Section: Demonstrate your commitments to local, virtual, national, or global communities.

Services Landing Page

8. Outcomes Statements: Paint a picture of what it looks like to work with you, weaving in your efforts. For example, include the sustainable materials you source or the local partners you collaborate with.

9. Recent Projects Section: Highlight specific projects that align with your values.

Testimonials

10. Include testimonials throughout your website that touch on your philanthropic efforts or an appreciation of your values.

You might not use all of these sections to talk about your values (you don’t want to go overboard). But the point is: Your people do want to know what you stand for—and your website is the tool to support that conversation.

If you’ve been meaning to redo your website and you need help uncovering your business’s values, our 4-Week Website service could be just the ticket.

• Every step of the way, we guide you through bringing your values, philanthropic efforts, DEI efforts, and what you stand for to the surface.

Got questions about the 4-Week Website? Hit reply! I’m all ears.

You know where you want to go. We help you get there.

PS: You can’t manufacture philanthropic efforts, partnerships, and social values. But, as a small or medium-sized business, chances are, some of these things are already part of your brand’s DNA. You just might need help uncovering them.

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